Combining Local Resilience with Cloud Flexibility
In today’s fast-paced media landscape, broadcasters and content owners need scalable, reliable, and cost-effective solutions for live video transmission. Traditional infrastructure models often require significant upfront investment, forcing organisations to over-provision hardware for peak capacity, leading to underutilised resources. A hybrid approach offers the perfect balance, combining the consistency and control of on-premises infrastructure with the scalability and efficiency of cloud technology.
GlobalM’s on-premises and hybrid cloud model allows media organisations to optimise resource use, balancing operational expenditures (OpEx) and capital expenditures (CapEx) while maintaining high-performance video workflows. This approach ensures that routine operations run locally on dedicated hardware, keeping costs predictable, while cloud-based resources can be rapidly scaled up when demand spikes—whether for a major event, breaking news coverage, or additional broadcast requirements.
The Power of a Hybrid Model
With a GlobalM local gateway server, regular workloads are handled on-premises, ensuring mission-critical video services remain highly available, performant, and secure. This local infrastructure enables always-on operations, reducing reliance on cloud resources for daily tasks and minimising unnecessary cloud-related expenses.
However, broadcasting needs are rarely static. Large-scale events, urgent broadcasts, and cross-continental distribution often require on-demand scalability. A hybrid model enables cloud resources to be allocated temporarily, expanding capacity without requiring permanent infrastructure investments. When the event concludes or demand decreases, cloud usage scales down automatically, ensuring resources are used only when needed.
This model removes the inefficiencies of over-provisioned traditional infrastructure, where expensive hardware often remains idle. Instead, broadcasters pay only for the extra capacity they use, improving cost efficiency without compromising performance.
Resilient & Redundant by Design
A key advantage of GlobalM’s hybrid configuration is its ability to ensure service continuity and disaster recovery. Even in the event of cloud connectivity disruptions, local infrastructure remains operational, allowing essential video transport services to continue without interruption. This built-in redundancy enhances reliability, making it ideal for broadcasters who cannot afford downtime.
For example, regional video workflows, such as SRT-based contribution within a city or across internal networks, can continue running on-premises, ensuring seamless operation regardless of external network conditions. Meanwhile, cloud-based resources remain available for distribution, transcoding, and additional content feeds, creating a robust, fail-safe system.
Seamless Integration Between On-Prem & Cloud
GlobalM’s hybrid architecture provides an intelligent gateway that seamlessly bridges on-prem infrastructure with cloud-native features. This includes:
- Real-time resource management, optimising workloads between local and cloud environments all in the same easy to use and familiar cloud NMS.
- Dynamic scaling, allowing additional video streams to be supported on demand.
- Cloud-based backups, ensuring high availability and data security.
- Global content distribution, enabling seamless multi-region broadcast workflows.
This flexibility ensures that organisations can adapt instantly to changing demands, future-proofing their video operations without overextending budgets.
Deploying GlobalM’s Hybrid Model
We offer two deployment options, tailored to different infrastructure needs:
- On-Premises Pods – Fixed hardware resources that run on dedicated infrastructure, providing local control and reliability.
- Cloud Pods – Dynamically scalable cloud-based resources that expand on demand, supporting high-capacity broadcasts during peak periods.
Both options integrate effortlessly, ensuring a smooth transition between local and cloud environments. Whether a broadcaster relies on fixed hardware for core operations or needs additional cloud resources during high-demand periods, GlobalM’s technology provides the best of both worlds.
The Future of Broadcast Infrastructure
As the media industry evolves, broadcasters must balance cost, efficiency, and performance in an increasingly complex environment. A hybrid infrastructure enables them to stay agile, ensuring uninterrupted service without unnecessary expense or underutilised resources.
GlobalM’s on-premises and hybrid cloud solutions provide a future-ready approach, delivering scalability, reliability, and cost-effectiveness in a single, seamless system. Whether handling day-to-day transmissions or major global events, this model empowers organisations to operate with confidence, optimising resources while maintaining the highest broadcast standards.
