Why Sports Content Owners Should Switch to GlobalM
The way sports content is delivered is changing rapidly, with fans, broadcasters, and streaming platforms expecting instant, high-quality access to live and recorded events. Traditional distribution methods, are expensive, rigid, and slow to scale, making it difficult for sports leagues, federations, and agencies to maximise their reach while keeping distribution efficient and cost-effective. GlobalM provides a smarter alternative, enabling sports content owners to manage their live and recorded content with greater flexibility, speed, and automation.
With software-defined video networking (SDVN) technology, GlobalM allows sports organisations to easily distribute content to multiple broadcasters and streaming platforms in real time. Instead of relying on fixed links or costly proprietary systems, rights holders can use GlobalM to transmit live feeds, highlights, and archival footage directly to partners without technical barriers or expensive infrastructure. The platform ensures low-latency, high-quality video transmission, supporting both on-premises and cloud-based workflows, giving organisations full control over their content while reducing costs and operational complexity.
Managing video contribution and distribution shouldn’t be complicated, yet many existing systems require specialist knowledge, manual setups, and significant upfront investment. GlobalM removes this complexity, replacing outdated workflows with an intuitive web-based platform that simply automates cloud for video transport. Sports federations and leagues can set up and manage live feeds in just a few clicks, making it easier than ever to reach rights holders, streaming services, and international broadcasters. By eliminating manual configuration and reducing reliance on physical infrastructure, GlobalM ensures that sports content reaches audiences faster, with fewer delays and at a fraction of the traditional cost.
Scalability is key in modern sports broadcasting, and GlobalM is designed to scale with demand. Whether covering a domestic league, an international tournament, or a one-off global event, the platform allows organisations to dynamically allocate cloud resources, ensuring content distribution remains consistent even during peak viewing periods. By switching to GlobalM, sports content owners gain a future-proof, flexible, and cost-efficient video transport solution that adapts to the evolving needs of the industry. With real-time resource management, dynamic scaling, and automated workflows, individual versioning and transcoding, federations and leagues can focus on growing their audience, increasing engagement, and maximising the value of their broadcast rights, all while maintaining unmatched reliability and efficiency.
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